After a three year legal battle small Vermont t-shirt company wins
“Chick-fil-A did me a bit of a favor: They handed me lemons, and I made lemonade.”
Surrounded by press, friends and supporters, including Vermont Governor Peter Shumlin, Bo Muller-Moore took to the microphone and stole the show. With integrity in hand, Bo thanked his friends and supporters. Governor Shumlin briefly came to the mic to share his insights.
Let’s get on with the video and I’ll provide the back story later…
“I’ve called Chick-fil-A’s bluff on their cease-and-desist demands,” Muller-Moore said. “I am not ceasing and desisting. I am thriving, thanks to people like you and thanks to Vermont and people from beyond.”
The fast-food giant, hearing the news of Bo’s application for a trademark on Eat More Kale® they sent him a strongly worded cease and desist order like they had done to 30 others who tried to register their trademarks on “Eat More [insert food here]. The 30 others abided by the company’s request but not Muller-Moore and Team Kale.
“This isn’t just a win for the little guy who stands up to a corporate bully; it’s a win for our state. In Vermont, we care about what’s in our food, who grows it, and where it comes from, said Governor Shumlin.”
Congratulations to Bo at Eat More Kale.